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The natural world we live in is truly extraordinary and we are each inextricably connected to it - nowhere more so than in Africa, with all its diversity, complexity and breathtaking beauty. Its preservation is vital to all life on earth and that is why we do what we do.

We encourage you to get involved, appreciate its significance and make a difference. We also directly support the conservation of the landscapes and seascapes we take you to visit - thank you for giving us the opportunity to do so 

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Lion Landscapes

Lions are one of the world's most iconic animals yet, in the past 20 years their numbers have dropped by over 40% to only 24,000 in the wild today. This is due primarily to loss of habitat, wild prey and conflict with people, yet more than 50% of these lions share their landscape with people. Ensuring their value is sufficiently realised by the people coexisting with them is key to conservation success.

We support Lion Landscapes, a grassroots conservation organisation in Kenya, Tanzania and Zambia to make large carnivore conservation valuable to local and global communities - stopping the loss of lions and other wildlife, preventing livestock predation and ensuring the benefits outweigh costs of wildlife presence for local communities.  

Pure Wilderness is proud to be a Bronze Champion for Lion Landscapes


Mt Kenya Trust

Mt Kenya plays a critical role for all of Kenya.  Not only does its celebrated rich biodiversity include the Afro-alpine moorlands, giant heath, East African bamboo, and major types of forests including mixed closed canopy forest the rainfall collected and stored by the mountain has far reaching impact. It feeds the country’s largest river, the Tana, which through hydropower generates up to 50% of Kenya’s electricity. More than four million Kenyans live in the six counties ringing the mountain – Meru, Laikipia, Nyeri, Kirinyaga, Embu, and Tharaka – and most congregate on the mountain’s fertile slopes where rainfall is highest. Millions more people in Nairobi, around the Tana River Delta, across northeastern Kenya, and even as far away as the Somali border, rely on water from rain that originally fell on Mount Kenya


Pure Wilderness supports the Mount Kenya Trust and its work in human-wildlife conflict mitigation and habitat protection. 

Rhino Ark Kenya Charitable Trust

Rhino Ark is concerned with the holistic approach in the conservation of mountain forest ecosystems that comprise Kenya’s water towers and their approach is embodied in the philosophy “Humans in harmony with habitat and wildlife”, and propagated through effective partnerships with stakeholders.

Their strategy includes conserving native forests, fostering coexistence of people and wildlife, supporting local communities' income, engaging in partnerships with society, and preventing ecosystem exploitation.

So far 570,000 hectares have been conserved, 754 km of electric fences erected, and 15 endangered species safeguarded.


Pure Wilderness offers support to this vital work through direct donations as well as sponsorship of Car 19 - an all ladies team participating in the annual Rhino Charge off-road 4×4 competition held in Kenya that raises funds to support the activities of the Rhino Ark Kenya Charitable Trust.


Local Ocean Conservation

Local Ocean Conservation is committed to the protection of Kenya’s marine environment. They use practical conservation, community involvement and development, education, research and campaigning to promote the sustainable use of Kenya’s marine resources.


Watamu Turtle Watch is their flagship programme - Sea turtles are vulnerable to human impact on the environment. These threats to sea turtles are also negatively impacting humanity, through coastal erosion, loss of food security, weather extremes and loss of livelihoods. As sea turtles are such a fantastic indicator of ocean health, if we protect and enhance the environmental elements that sea turtles need to thrive, humanity will also benefit greatly. 

Kenya Bird of Prey Trust

Kenya Bird of Prey Trust is committed to understanding, protecting and restoring healthy raptor populations in Kenya. To be able to achieve this, they aim to rescue and rehabilitate injured birds of prey, educate communities and other stakeholders on the ecological importance of raptors to foster human-raptor coexistence and limit raptor persecution, engage in monitoring and research programs that inform conservation and ecology of birds of prey, and work with partners to actively manage raptors in their natural environment.

Their Raptor Centre, located in Naivasha, Kenya, offers an amazing experience of interacting with birds of prey like you never have before! The centre is open daily from 11am to 3pm (appointment only). Contact them at: +254 724 332 792.

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